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BECOME A DEALER |
WHY KAWASAKI
Featuring an exciting assortment of Ninja® sportbikes, KX™ dirtbikes, Vulcan® cruisers, Brute Force® ATVs, Jet Ski® watercraft, Teryx® and MULE™ side x sides, Kawasaki products represent a business opportunity to sell some of the finest powersport and work vehicle products on the planet. Our mission is to provide Kawasaki dealers and customers with innovative, high-performance products, along with professional, comprehensive support throughout the entire buying process to maximize profitability without minimizing quality. By doing so, we build value in the Kawasaki brand, yield retail growth, develop greater customer retention and gain greater financial success for our Kawasaki dealers.
GET STARTED-
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DEALER BENEFITS
Kawasaki offers multiple programs to ensure your success as a future business partner. We supply the tools and resources that your dealership needs to provide excellent customer service.Here are just a few of the great support programs that we provide:
KAWASAKI DEALER UNIVERSITY (ONLINE TRAINING)
LEAD MANAGEMENT SYSTEM
GOVERNMENT / FLEET SALES PROGRAMS
KAWASAKI ENHANCED SHOWROOM ELEMENTS (KESE)
SEASONAL DEMO PROGRAM
CO-OP ADVERTISING AND MERCHANDISING MATERIALS
PARTS AND ACCESSORIES SUPPORT
TECHNICAL HOTLINE
LIVE TECHNICAL TRAINING SEMINARS
BEST-IN-CLASS TEAM OF DISTRICT MANAGERS AND FIELD SERVICE ADVISORS
Why Kawasaki Powersports
Adrenaline-pumping Ninja® sportbikes, racing-inspired KX™ dirtbikes and stylish yet comfortable Vulcan® cruisers round out Kawasaki’s 2-wheel line-up that will drive your sales to a first-place finish. Our bikes are a household name that revs the imaginations of aspiring enthusiasts and meets the high demands of professional riders to draw in customers across the board.
download brochureDealer Standards
Estimated Start-up Costs
Facilty Guidelines
*Based on full-line showroom guide
CREDIT LINE REQUIREMENTS
In addition to the initial start-up costs and working capital, dealers must qualify for a wholesale line of credit through Kawasaki Motors Finance Corp. (or another financial institution acceptable to KMFC), from $250,000 to $1,500,000 or more, based on expected sales and product lines carried.
WHY KAWASAKI SXS/AGRICULTURE/FARM IMPLEMENT (AIE)
Kawasaki’s hardworking MULE™ and adventure-seeking Teryx® side x sides will take your sales the extra mile. Our arsenal draws in consumers looking for capable yet versatile machines to tackle the toughest jobs and conquer the most rugged trails. Whether you’re looking to sell the ultimate off-road adventure partner or a utility machine that’s built to last, Kawasaki has you covered.
download brochureEstimated Start-up Costs
Facilty Guidelines
*Based on full-line showroom guide
KMC does not currently provide its Agricultural/Implement Equipment (AIE) dealers with minimum space requirements. AIE dealers are authorized to sell and service Kawasaki branded side x side vehicles and/or ATV only.
AIE dealers must provide adequate showroom, sales, accessories, and service departments in order to effectively sell, service and represent the Kawasaki brand. In the event that other brands are represented in the same facility, Kawasaki requires at least equal space and representation in all areas, depending on Kawasaki products carried.
CREDIT LINE REQUIREMENTS
In addition to the initial start-up costs and working capital, dealers must qualify for a wholesale line of credit through Kawasaki Motors Finance Corp. (or another financial institution acceptable to KMFC), from $150,000 to $500,000 or more, based on expected sales and product lines carried.
WHAT ARE THE REQUIREMENTS FOR BECOMING A KAWASAKI DEALER?
Please refer to the Powersports or Agriculture section for detailed requirements.
CAN I CARRY MULTIPLE BRANDS, OR DOES A NEW KAWASAKI DEALERSHIP HAVE TO BE EXCLUSIVE?
Multiline dealerships are acceptable, so long as Kawasaki has equal brand representation and our minimum requirements are met and we are provided with equal levels of representation in terms of inventory, display, signage, advertising, etc.
HOW DO I START THE PROCESS TO BECOME A KAWASAKI DEALER?
Complete the Dealer Inquiry Form found under the “Getting Started” tab.
DO I HAVE TO CARRY KAWASAKI’S FULL-LINE OF PRODUCTS?
No. The Dealer Inquiry Form allows you select the product line(s) that you would like to carry. We understand that you would only like to carry products that you are confident in your ability to sell and service appropriately.
DO YOU REQUIRE AGRICULTURE / IMPLEMENT / EQUIPMENT DEALERS TO HAVE A SPECIFIC SHOWROOM SPACE?
No. Kawasaki does not currently provide its agriculture/implement/equipment dealers with minimum space requirements. In the event that other brands are represented in the same facility, Kawasaki requires at least equal space and representation in all areas of the dealership.
WHO CAN I CONTACT TO FOLLOW-UP ON MY SUBMITTED DEALER INQUIRY FORM?
After submitting the Dealer Inquiry Form, you can follow-up by emailing
kawasakidealerprospect@kmc-usa.com